In a recent letter sent to all of their members, Pinterest explained that they want to be a profitable company and be here for years to come. You knew this was coming and no one should be shocked. It should all be taken in and accepted. Pinterest (launched March 2010) has grown very rapidly over the past few years. Pinterest had more than 11.7 million unique users as of January 2012 and became the fastest site in history to break through the 10 million unique visitor mark. According to ComScore’s most recent numbers as of February 2013, Pinterest had 48.7 million users globally. So, now their business needs some help to keep things moving along nicely. After all, you’ve been pinning your wishlists and photos for free, right? If a few promoted pins start showing up, it could offer even more ideas. Here’s a copy of the most recent letter sent to its users in case you didn’t read it or receive it.
|Just over a year ago, my wife and I welcomed our son into the world. Since his first day, I’ve been pinning fun things we can do together, right now while he’s still littleand later when he gets older. I know many of you do the same. Pinterest is where you keep your wishlists, vacation plans, dream home ideas, and other things you want to do soon and in the future.That’s why for us, it’s so important that Pinterest is a service that will be here to stay. To help make sure it does, we’re going to start experimenting with promoting certain pins from a select group of businesses.
I know some of you may be thinking, “Oh great…here come the banner ads.” But we’re determined to not let that happen. While we haven’t figured out all the details, I can say that promoted pins will be:
For our first test, we’ll promote a few pins in search results and category feeds. For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for “halloween.” Nobody’s paying for anything yet—we want to see how things go and, more than anything, hear what you think.
Thanks so much for all your support these first few years, and we hope you’ll keep pinning with us for many years to come!
|All the best,
SO, there you have it people. What do you think of Pinterest’s new move to keep their site growing and moving to the next level? Will you continue to be a pinner? Please comment below…