The biggest healthcare social media event is happening June 4-5, 2015 in Paris, France.
By Doug Kale
The Doctors 2.0 & You conference is both informative and unique because it mashes together healthcare and social media into one brilliant collaborative event in Paris, France. It was ahead of its time when in first launched five years ago, and it’s still evolving along with today’s technology.
Denise Silber, the event’s creator and promoter states the following about Doctors 2.0, “Our goal is to identify the ways in which the inclusion of health 2.0 tools and social media platforms can improve care and translate this into the words of a manifesto.” The site goes on to list 95 points of the manifesto and it’s something we should all read and soak in.
Although Ms. Silber has been very busy getting ready for her upcoming 2015 Doctors 2.0 & You event in Paris (June 4 and 5, 2015), we were able to catch a few minutes of her time.
Social Media Tab: Can you tell us a little about Doctors 2.0 and your next conference?
We bring together patients, professionals, managers from healthcare and tech, and even government from around the world.That’s why there is the “And You”…Whomever you are, if you’re in the health space, “you” can be involved.
The conference was one of the earliest to be “patient-inclusive,” meaning that patients are speakers, participants, part of the brainstorming, etc.
A few more points about this beloved conference. The speakers are fantastic…they are creative, humble, passionate about what they do.
I love to interview them before we make our decisions and I’d say that they become friends…By the time we meet in person at the event, we’ve had a fair bit of communication. We follow each other on social media. And it’s “profound.”
For example, this time we are going to have an amazing physician from the Philippines speaking. When her workfriends found out she’s coming, they went crazy with joy for her. It’s her dream to speak at Doctors 2.0 & You. She organized tweetchats from the Philippines, based on ours.
Social Media Tab: So, what are the hot topics?
Denise Silber: Well, Doug, the funny thing, is that every time we turn around, there’s something new to add to the conference and yet, we can’t get rid of the earlier themes, because they are also evolving.
So, we’ll again be talking about social media and communities and mobile apps.
Google Glass was really hot in June 2014 and we have to talk about it, but in a different way, because of the shift around the product.
And now, we’re going to make space for artificial intelligence, like with IBM Watson, and Big Data and even more than before, talk about connected objects.
Social Media Tab: Which social media platforms do you use to promote Doctors 2.0?
Denise Silber: The usual suspects: Twitter, Facebook, Linkedin, Google+, but also Lanyrd which is for events.
Social Media Tab: We recently spotted you on twitter during a Tweetchat and noticed that you were trending on Twitter’s Top 10 in the US. Can you tell us about that and what you did to promote the chat?
Denise Silber: We are very fortunate promotionwise. Our fans are very excited about our events and they share and share information about the conference and our events. We leave at least two weeks lead to get people informed about a Tweetchat.
Social Media Tab: Since Doctors 2.0 brings together healthcare representatives from around the world, how do you see social media making an impact in the medical field?
Denise Silber: Social media is making an impact. Doctors are communicating with their peers much more regularly about news and about medical questions.
Patients are finding support from people like themselves. And we’ll be talking about the dialogue between patients and physicians, which we think is beginning to happen.
Social Media Tab: What social media advice could you give to people in healthcare who may not have heard of or tweeted in a Doctors 2.0 Tweetchat?
Denise Silber: They should definitely try one and if they can’t make it, we’ve got our transcripts up on our site. Search on transcript in our search box.
Social Media Tab: How often do you set up Tweetchats and when can we look forward to your next one?
Denise Silber: We recently had a Tweetchat about the impact of healthcare social media on the patient-doctor relationship.
We had an amazing guy named Michael Weiss from New Jersey that moderated the Tweetchat. He’s @hospitalpatient Check him out
He’s got a law degree, he’s really funny, he’s a fulltime patient and he knows a ton about producing video..How’s that for talent?
Follow us at @doctors20 on Twitter to find out when our next Tweetchat will be happening.
Social Media Tab: Thank you very much for the interview, Denise, and we wish you much success with Doctors 2.0 & You. For more information on Doctors 2.0 and the upcoming event, go to: http://www.doctors20.com/ .