Exclusive Interview with Doctors 2.0 & You Promoter, Denise Silber

The biggest healthcare social media event is happening June 4-5, 2015 in Paris, France.
By Doug Kale

denise-silber

Denise Silber, Doctors 2.0 & You Promoter

The Doctors 2.0 & You conference is both informative and unique because it mashes together healthcare and social media into one brilliant collaborative event in Paris, France. It was ahead of its time when in first launched five years ago, and it’s still evolving along with today’s technology.

Denise Silber, the event’s creator and promoter states the following about Doctors 2.0, “Our goal is to identify the ways in which the inclusion of health 2.0 tools and social media platforms can improve care and translate this into the words of a manifesto.” The site goes on to list 95 points of the manifesto and it’s something we should all read and soak in.
Although Ms. Silber has been very busy getting ready for her upcoming 2015 Doctors 2.0 & You event in Paris (June 4 and 5, 2015), we were able to catch a few minutes of her time.

Social Media Tab: Can you tell us a little about Doctors 2.0 and your next conference?

Denise Silber: Doctors 2.0 & You is going on it’s 5th edition. Our subtitle is “Innovative. Insightful. Inspiring, Doctors 2.0 & You is THE international digital health event.”Doctors20_2015_Happy_New_Year_Card

We bring together patients, professionals, managers from healthcare and tech, and even government from around the world.That’s why there is the “And You”…Whomever you are, if you’re in the health space, “you” can be involved.

The conference was one of the earliest to be “patient-inclusive,” meaning that patients are speakers, participants, part of the brainstorming, etc.

A few more points about this beloved conference. The speakers are fantastic…they are creative, humble, passionate about what they do.

I love to interview them before we make our decisions and I’d say that they become friends…By the time we meet in person at the event, we’ve had a fair bit of communication. We follow each other on social media. And it’s “profound.”

For example, this time we are going to have an amazing physician from the Philippines speaking. When her workfriends found out she’s coming, they went crazy with joy for her. It’s her dream to speak at Doctors 2.0 & You. She organized tweetchats from the Philippines, based on ours.

 

Social Media Tab: So, what are the hot topics?

doctors-20-and-you-2Denise Silber: Well, Doug, the funny thing, is that every time we turn around, there’s something new to add to the conference and yet, we can’t get rid of the earlier themes, because they are also evolving.
So, we’ll again be talking about social media and communities and mobile apps.
Google Glass was really hot in June 2014 and we have to talk about it, but in a different way, because of the shift around the product.

And now, we’re going to make space for artificial intelligence, like with IBM Watson, and Big Data and even more than before, talk about connected objects.

 

Social Media Tab: Which social media platforms do you use to promote Doctors 2.0?

Denise Silber: The usual suspects: Twitter, Facebook, Linkedin, Google+, but also Lanyrd which is for events.

 

Social Media Tab: We recently spotted you on twitter during a Tweetchat and noticed that you were trending on Twitter’s Top 10 in the US. Can you tell us about that and what you did to promote the chat?

Denise Silber: We are very fortunate promotionwise. Our fans are very excited about our events and they share and share information about the conference and our events. We leave at least two weeks lead to get people informed about a Tweetchat.

Social Media Tab: Since Doctors 2.0 brings together healthcare representatives from around the world, how do you see social media making an impact in the medical field?

Denise Silber: Social media is making an impact. Doctors are communicating with their peers much more regularly about news and about medical questions.
Patients are finding support from people like themselves. And we’ll be talking about the dialogue between patients and physicians, which we think is beginning to happen.

Social Media Tab: What social media advice could you give to people in healthcare who may not have heard of or tweeted in a Doctors 2.0 Tweetchat?

Denise Silber: They should definitely try one and if they can’t make it, we’ve got our transcripts up on our site. Search on transcript in our search box.

Michael-WeissSocial Media Tab: How often do you set up Tweetchats and when can we look forward to your next one?
Denise Silber: We recently had a Tweetchat about the impact of healthcare social media on the patient-doctor relationship.
We had an amazing guy named Michael Weiss from New Jersey that moderated the Tweetchat. He’s @hospitalpatient Check him out
He’s got a law degree, he’s really funny, he’s a fulltime patient and he knows a ton about producing video..How’s that for talent?

Follow us at @doctors20 on Twitter to find out when our next Tweetchat will be happening.

Social Media Tab: Thank you very much for the interview, Denise, and we wish you much success with Doctors 2.0 & You. For more information on Doctors 2.0 and the upcoming event, go to: http://www.doctors20.com/ .

Posted On 27 May 2015

Doctors 2.0 Social Media Healthcare Conference Is A Success!

doctors2013Doctors 2.0 & You is the first international conference of its kind to examine how doctors and patients are using social media, applications and web 2.0 tools to work with peers, governments, industry and payers. The conference draws on the expertise of physicians, patient communities, online and mobile tool providers, hospitals, insurers, pharmaceutical companies and governments to help address the role of new technology in healthcare from both the doctor and patient perspective.

Denise Silber, the President of Basil Strategies and her board of advisors are the brains behind Doctors 2.0 & You’s success. The Doctors 2.0 2013 conference which was held this past June in Paris, France, contained over 80 speakers from all aspects of the medical industry. It’s a great way for people to stay in touch and learn from one another. The conference, now in its third year, is growing by leaps and bounds. Participants, attendees and people of the media are already making plans for next year’s Doctor’s 2.0 Paris event which will be held on June  5-6, 2014. You can find out more details about attending at their website: http://www.doctors20.com/.

Here are some comments from the speakers and attendees of the event:

 

Berci Mesko said, “Doctors 2.0 and You in Paris is THE Medical Social Media conference of the year.”

Bernard Peyrical said, “So many people keep talking about digital, 2.0, social media… applied to the healthcare world. Doctors 2.0 & You helps make it happen, by spotting trends and talent and bringing la crème de la crème together. Doctors 2.0  & You is a best practice in Europe.”

Angel Gonzalez said, my sincere message of congratulations for all of  your effort on bringing to life this special conference that, for me, has got the category of ‘Gold-Standard’ in Health 2.0!

Giovanna Marsico said, I recommend this rendez-vous in Paris as the major event in Europe for all people interested in Health and Medicine 2.0 and Social Media.

Franck Chauvin said,   “Doctors 2.0 & You conference is a fantastic initiative, with people who can change the future of medicine for the better by exchanging their ideas with a wider global audience.”

Larry Chu said,  “This initiative truly carries great potential for the future of healthcare. I’m very proud to work closely, as partners, with Doctors 2.0 & You.”

Denise Silber of Bail Strategies - SocialMediaTAB.com

Denise Silber of Basil Strategies

Denise Silber Bio: Denise Silber, the President of Basil Strategies in Paris and a member of the international conference advisory board, organizes the Doctors 2.0 and You congress with the help of the Doctors 2.0 & You international advisory board. Silber, who was named to the Legion of Honor, France’s highest civil decoration, is a recognized eHealth, health 2.0 and social media expert in the US and Europe.

Posted On 08 Jul 2013