Exclusive Interview with Doctors 2.0 & You Promoter, Denise Silber

The biggest healthcare social media event is happening June 4-5, 2015 in Paris, France.
By Doug Kale

denise-silber

Denise Silber, Doctors 2.0 & You Promoter

The Doctors 2.0 & You conference is both informative and unique because it mashes together healthcare and social media into one brilliant collaborative event in Paris, France. It was ahead of its time when in first launched five years ago, and it’s still evolving along with today’s technology.

Denise Silber, the event’s creator and promoter states the following about Doctors 2.0, “Our goal is to identify the ways in which the inclusion of health 2.0 tools and social media platforms can improve care and translate this into the words of a manifesto.” The site goes on to list 95 points of the manifesto and it’s something we should all read and soak in.
Although Ms. Silber has been very busy getting ready for her upcoming 2015 Doctors 2.0 & You event in Paris (June 4 and 5, 2015), we were able to catch a few minutes of her time.

Social Media Tab: Can you tell us a little about Doctors 2.0 and your next conference?

Denise Silber: Doctors 2.0 & You is going on it’s 5th edition. Our subtitle is “Innovative. Insightful. Inspiring, Doctors 2.0 & You is THE international digital health event.”Doctors20_2015_Happy_New_Year_Card

We bring together patients, professionals, managers from healthcare and tech, and even government from around the world.That’s why there is the “And You”…Whomever you are, if you’re in the health space, “you” can be involved.

The conference was one of the earliest to be “patient-inclusive,” meaning that patients are speakers, participants, part of the brainstorming, etc.

A few more points about this beloved conference. The speakers are fantastic…they are creative, humble, passionate about what they do.

I love to interview them before we make our decisions and I’d say that they become friends…By the time we meet in person at the event, we’ve had a fair bit of communication. We follow each other on social media. And it’s “profound.”

For example, this time we are going to have an amazing physician from the Philippines speaking. When her workfriends found out she’s coming, they went crazy with joy for her. It’s her dream to speak at Doctors 2.0 & You. She organized tweetchats from the Philippines, based on ours.

 

Social Media Tab: So, what are the hot topics?

doctors-20-and-you-2Denise Silber: Well, Doug, the funny thing, is that every time we turn around, there’s something new to add to the conference and yet, we can’t get rid of the earlier themes, because they are also evolving.
So, we’ll again be talking about social media and communities and mobile apps.
Google Glass was really hot in June 2014 and we have to talk about it, but in a different way, because of the shift around the product.

And now, we’re going to make space for artificial intelligence, like with IBM Watson, and Big Data and even more than before, talk about connected objects.

 

Social Media Tab: Which social media platforms do you use to promote Doctors 2.0?

Denise Silber: The usual suspects: Twitter, Facebook, Linkedin, Google+, but also Lanyrd which is for events.

 

Social Media Tab: We recently spotted you on twitter during a Tweetchat and noticed that you were trending on Twitter’s Top 10 in the US. Can you tell us about that and what you did to promote the chat?

Denise Silber: We are very fortunate promotionwise. Our fans are very excited about our events and they share and share information about the conference and our events. We leave at least two weeks lead to get people informed about a Tweetchat.

Social Media Tab: Since Doctors 2.0 brings together healthcare representatives from around the world, how do you see social media making an impact in the medical field?

Denise Silber: Social media is making an impact. Doctors are communicating with their peers much more regularly about news and about medical questions.
Patients are finding support from people like themselves. And we’ll be talking about the dialogue between patients and physicians, which we think is beginning to happen.

Social Media Tab: What social media advice could you give to people in healthcare who may not have heard of or tweeted in a Doctors 2.0 Tweetchat?

Denise Silber: They should definitely try one and if they can’t make it, we’ve got our transcripts up on our site. Search on transcript in our search box.

Michael-WeissSocial Media Tab: How often do you set up Tweetchats and when can we look forward to your next one?
Denise Silber: We recently had a Tweetchat about the impact of healthcare social media on the patient-doctor relationship.
We had an amazing guy named Michael Weiss from New Jersey that moderated the Tweetchat. He’s @hospitalpatient Check him out
He’s got a law degree, he’s really funny, he’s a fulltime patient and he knows a ton about producing video..How’s that for talent?

Follow us at @doctors20 on Twitter to find out when our next Tweetchat will be happening.

Social Media Tab: Thank you very much for the interview, Denise, and we wish you much success with Doctors 2.0 & You. For more information on Doctors 2.0 and the upcoming event, go to: http://www.doctors20.com/ .

Posted On 27 May 2015

Katy Perry vs Taylor Swift on Twitter

Katy_Perry_TwitterWell the numbers don’t lie. Katy Perry is currently sitting on top of the Twitter world with more followers than Justin Bieber, Barack Obama, and most importantly, Taylor Swift. We’ve all heard about the feud going on between Katy and Taylor, right? Katy definitely has more followers than Taylor. She has more than 12 Million followers than Taylor and those numbers keep coming in every day.

Here are the numbers for the top 10 Twitter mavens as of April 8, 2015:

1. Katy Perry – 68,096,000 followers

2. Justin Bieber – 62, 506,000 followers

3. Barack Obama – 57, 733,000 followers

4. Taylor Swift – 55, 811,000 followers

5. YouTube – 50, 030,000 followers

6. Lady Gaga – 45, 552,000 followers

7. Justin Timberlake – 44,085,000 followers

8. Rihanna – 43,521,000 followers

9. Ellen DeGeneres – 41,982,000 followers

10. Britney Spears – 41,433,000 followers

 

Who do you think will make it to the top 10 in 2016?

 

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Posted On 08 Apr 2015

How to Market Your Product on Google+

googleplus-buttonAlthough Facebook remains the most popular social media site, Google+ is a very useful and effective channel for marketing a product.

In fact, it may not be fair to call Facebook a direct competitor of Google+ at all.

What separates Google+ from traditional social media is that it’s part of Google’s cumulative efforts to combine social media and search engine efforts, so they can generate the most accurate search results as possible. By having a prominent presence on Google+, a product can also rise in Google search results, which is a huge perk for any new venture.

While some social marketing strategies are successful regardless of the channel, the methods below are particularly useful for promoting a product on Google+.

Tailor Your Google+ Profile to Google’s Liking

Google is fond of infusing a profile’s “headshot” into wherever possible, whether it’s their search results or embeddable buttons.

As a result, you should try and capture an image that best defines your business or product. Convey the best brand image possible; if you’re a public speaker, use an actual headshot. If you’re promoting a product, use a professional image of the product. Since the headshot will be viewed in relatively small dimensions by many, avoid overflowing text within the image.

Instead, focus on the brand name (if necessary) and the actual product.  Also, make sure your profile is complete; your introduction should be an appealing description of your product’s benefits and where to find it, in addition to relevant links, verified location, and associated media (such as videos and image galleries).

Here’s a flawless example from 12 Keys Rehab with my annotations included:

googleplusarticle1

This is how to brand a business Google+ page in a way that aligns with Google’s recommendations and your brand values.

Also, make sure the search visibility for your profile is on. A huge added benefit of Google+ business pages is that they will appear high in search engine results if they have enough engagement, leading us to…

Using Google+ Circles to Personalize Relationships with Customers and Leads

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One of the best features of Google+ is the ability to organize contacts by circles.

You can sort Google+ connections by friends, co-workers, acquaintances, or any custom label. This is especially useful for tailoring to different demographics. On Google+, you can submit status updates to specific circles. So for example, if your business has clients on the East Coast and West Coast, and you wanted to appeal to the emotions of West Coasters by writing a post about the beauty of the Pacific Ocean, then you can set it so the message only appears to those in your West Coast circle.

This has multiple benefits for marketing a product, enabling a business to employ various marketing strategies dependent on a specific niche.

Claim Google Authorship and Write Blog Posts Regarding Your Product

Ever notice the headshots of authors that appear alongside of some Google search results?

These are authors that claimed Google authorship on their article or web site, connecting the specific page or site to their Google+ profile. Assuming you are the owner of a website or author of an article (and already have a Google+/Gmail account) you can sign up for Google authorship.

By establishing authorship, any blog posts you write about your product or its industry will appear more prominently in Google search results, giving your Google+ profile more exposure in return.

This is an overall easy way to provide more recognition for a product. Linking authorship should only take a few minutes.

Connect with People Using Google+ Hangouts

Businesses can hold public or private video conferences using Google+ Hangouts, where they can hold contests, seminars or anything relevant that may pique consumers’ interests in regard to their product.

Since this is linked up with Google+, it helps to have enough of a following to gather some actual backing for the hangout event. By posting about the Google+ Hangout on your web site and various social media channels, you can raise a product’s profile in addition to providing an opportunity for consumers and press to ask whatever questions they have on their mind.

By showcasing an open-minded, easily accessible and tech-savvy approach on their Google+ profile, businesses can achieve significant success in marketing their product on Google+.

About the Author: Jesse Aaron is a professional blogger with a passion for social media marketing.

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Posted On 08 Feb 2014

Amazing Photos From Around the World on Instagram

JMullenInstagramWith over 150 million people on Instagram snapping photos, we’re bound to see some amazing imagery, right? YES! There are so many interesting photos being shared with people, it’s like you’re right there with them in that special moment. One such talented Instagrammer is CNN journalist, Jethro Mullen, in Hong Kong. Jethro has been taking pictures of architecture, skyscrapers, places and events all around Hong Kong and beyond and has been posting his photos on Instagram for everyone to see. So, Social Media TAB checked back into Jethro’s Instagram page to see how things we’re going and we were amazed at his progress. Here are some images you can find on Jethro’s Instagram page.JMullen2InstagramJMullen3Instagram

Which one is your favorite? AND, if you have an Instagram page and would like to share your link with us, please email us at socialmediatab@gmail.com

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Posted On 29 Dec 2013

Duck Dynasty Star Phil Robertson is Stirring Up Controversy on Social Media

DuckDynastyDo watch Duck Dynasty? Or better yet, did you ever watch Duck Dynasty? If so, you know what these guys are all about. They speak their mind. Recently, Phil Robertson, the dad on the show, gave an interview for GQ Magazine and said some very tough comments about gay people. What do you think about his comments? What do you think about him getting kicked off the show? People all over social media are talking about it. Some are saying “his departure will kill the show” or “all of their merchandise is now going to be worth less.” People on auction sites are now trying to sell off their autographed Duck Dynasty photos (as seen on this page). What’s your take on this situation?

 

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Posted On 19 Dec 2013

News Report from Facebook: Bringing New Wind to Iowa

Facebook Article By Vincent Van SonData Center Energy Manager

When our new data center in Altoona, Iowa, starts serving traffic in early 2015, we expect it to be supplied by 100% renewable energy, as tracked by renewable energy certificates, from a new wind project in nearby Wellsburg, Iowa.We first started working on this project with RPM Access, a local wind project developer, as we were finalizing our decision to locate in Iowa. Earlier this spring, we transferred our rights to the development to MidAmerican Energy, our local utility, to build, own, and operate it.

 

A New Wind for Iowa
Not Actual – ­ Representation of Anticipated View of Project Once Completed in 2014

Construction is under way, and once it’s completed in 2014, the project will add up to 138 MW of new renewable wind capacity to the grid in Iowa – more than what our data center is likely to require for the foreseeable future. And since our Altoona data center will be based on the latest Open Compute Project designs, we expect that it will join our data centers in Oregon, North Carolina, and Sweden as some of the most advanced, efficient, and sustainable data centers in the world.

When we settled on Altoona as the location for our fourth data center, one of the deciding factors was the opportunity to help develop a new wind project in the state. The project brings additional investment and jobs to the region, and in effect it makes it possible, on an annualized basis, for 100% of our energy needs to be met entirely with one of Iowa’s most abundant renewable resources. We are committed to reaching 25% clean and renewable energy in our global data center mix in 2015, and we will continue to work with utilities and other partners on supply options for our other data centers.

We want to thank MidAmerican Energy, RPM Access, and everyone else who helped bring this about. We have a lot of work ahead of us to help connect everyone, understand the world, and build the knowledge economy – and we will continue to seek out solutions that allow us to do so in the most efficient and sustainable ways possible.

Social Media Tab supports wind energy too!

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Posted On 26 Nov 2013

Unbelieveable Video on How To Get A Car Out of Icy Water!

RussianIcyWaterAmazing video of using one’s brain to pull a large object out of icy waters. Watch this amazing YouTube video from Russia and let us know what you think of this incredible feat?
VIDEO

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Posted On 25 Nov 2013

7 Powerful Google+ Tips for Local Businesses

Google+ LogoAs a local business, you have many priorities that come before using words like “social media” and “search ranking”.

But once you’re operations are running smoothly, whether you’re a local pizza shop or a sneaker store, it certainly helps to have Google on your side. Had Google+ (the social networking site that started two years ago in a desperate bid to compete with ever-growing Facebook) not been owned by the world’s most dominant search engine, it would probably be little more than a flash-in-the-pan memory by now.

Instead Google has managed an admirable feat. While Google+ is not the social influencer that Facebook and Twitter have become, it has turned into something equally valuable: a great resource for businesses.

Google rewards businesses that post on Google+ with higher search rankings. The more active your business, the higher your ranking climbs, which is especially valuable for local searches where you have fewer competitors battling for results. Here are seven tips for helping your business thrive by using Google+.

1. Fill Out All Your Information

You’ve surely seen information about a business you’re searching for pop up on the right side of your Google search results. You can thank Google+ for that. By filling out all of the information that’s asked for on the Google+ page, including the address, phone number and hours of your establishment, your business can also get slotted to the right side searches, delivering all the relevant information someone is looking for without forcing them to click anywhere else. Talk about convenience.

2. Optimize Your Post’s Title

Google+ makes the first sentence of your post into the title of your post as well. Because everyone has been drilled in the art of SEO, you know that it’s essential to make your title something smart, relevant and interesting that will draw a lot of clicks. For example, say your business makes party hats. If you title a post, “Party hats are a lot of fun,” you probably won’t get a lot of hits.

But if you title it, “Six unexpected uses for party hats,” you’re much more likely to get click-throughs. Also be sure to pepper your first sentence with keywords.

3. Utilize Hangouts

One of the unique features of Google+ is Hangouts, where you can “hang out” with your customers in real time. Schedule times for different employees to be on the social network for face time with potential or longtime customers. Pick different topics to address each session. Have you had a lot of feedback about your slow-loading web page or many requests for a certain product that you haven’t reordered since Easter? Address those concerns during Hangouts.

It also goes a long way toward putting a face to your business, which, again, attracts customers looking for a personal touch.

4. Review Other Businesses

When people do geo-based searches, Google now pops up a local carousel that lists all possible results, along with photos of the businesses. Of course, it’s great to get your business listing into that carousel, because it is so eye-catching. But you can also draw additional traffic to your site by appearing as one of the reviewers quoted in articles about those businesses.

Turn your Google+ page into a mini review site, offering your take on other local establishments to help surfers in their quest for local information. Be honest, but limit your reviews largely to places you feel good about endorsing so that you’re not bashing other local businesses. Your reviews will show up with your business’s name attached, leading to click-throughs.

googleplus-button5. Include a ‘+1’ Button

Yep, this sounds like an obvious tip, but you’d be surprised how many businesses do not employ it. Just as you undoubtedly have a Facebook and a Twitter button on your web site allowing people to find you easily on social media, put a Google+ “+1” button on as well.

Also include this on your site’s pages where you post information and news, so that your customers can easily share it across Google+.

6. Seek Out Influential Local Contacts

People who wield local influence are great ways to spread the word about your business on Google+. Find the names of the local chamber of commerce head, the local newspaper publisher and local bloggers.

Make sure you are connected with them on Google+, where you can share content ranging from dates for upcoming events to sales, in the hopes they’ll pass some of it along to their followers. Mentioning them by name in a post is a good idea too.

7. Enable Authorship

If you have not done this already, be sure to enable authorship for everyone who posts to your Google+ account. This essentially gives each post a personal touch. It lets browsers know who wrote the item, which is useful for small businesses trying to establish community connections. But it’s also an effective search engine optimization (SEO) tactic.

Studies have shown that no matter where a story shows up on a page, it is more likely to be clicked on if it includes authorship. This may be because in an age of so much computer-generated information, it’s reassuring to see an actual person behind information on the web.

About the Author: Jesse Aaron is a professional blogger with a passion for social media marketing. Jesse enjoys gardening and stresses proper deer control for sustaining a healthy garden.

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Posted On 25 Nov 2013

Exclusive The Making of Star Wars Movie Clip Makes Fans Drool

starwarsclipMention Star Wars exclusive and you’ll have heads turning. State you have an exclusive Star Wars movie clips from the making of the movie and you’ll have fan boys drooling all over the place. And, that’s what happened when Yahoo recently posted an exclusive clip entitled, “Exclusive: ‘Making of Star Wars’ Clip Is a Little Hot for a Stormtrooper.” People were chatting it up about this clip on Twitter and Facebook. Yahoo has also allowed people to include their embedded video code to share this precious little piece of film history…

What do you think of this clip? Does it make you want to watch the movie right now?
EXCLUSIVE STAR WARS CLIP

Enjoy!

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Posted On 22 Oct 2013

Grand Theft Auto V Game – Social Media Sites Buzzing About 1 Billion Dollars

gta5 artWhen Rockstar’s Grand Theft Auto V (five) game hit the retail scene on September 17, 2013, it seemed like just another game release day, right? Wrong. The social media buzz has been building for months for GTA 5 and gamers couldn’t wait to get their hands on a copy. The debate is still going whether the XBOX 360 or PS3 version is the way to go, but none the less, it’s a HOT game.

According to a Reuters Press Release, GTA 5 has surpassed the $1 Billion dollar mark in sales, yes that’s a “B” in Billion, within the first three days of retail sales. That’s a new all time record for an entertainment product. This game has reached a billion mark faster than any other video game or blockbuster Hollywood film. It’s truly an amazing feat that no one should take lightly. Rockstar did release a “Making of Grand Theft Auto” film to build hype around the game. But, will there be a Hollywood film to follow? Not sure, because video games that turn into films typically have not done well. BUT, perhaps this one could change things around? What do you think, would you go to see the movie version of this game?

Here are some interesting stats on the new game:

Scene from GTA 5

Scene from GTA 5

* First day sales toppled $800 Million

* 5th installment of a 16-year old game

* 5 years in development

* Production cost is between $200 and $250 Million

* In 2012, Activision Blizzard’s Call Of Duty: Black Ops II hit $1 Billion in 15 days

* GTA 5 is currently only available on PS3 and XBOX360 (total gamers who own these consoles is 160 Million)

* Rockstar is now preparing to launch Grand Theft Auto V on the new PS4 and XBOX One in November

* Time Magazine’s Rating: “You’ve never seen a game world as thoroughly realized…as irresistible to play as it is to admire.” – Time, 5/5

Interesting Twitter Tweets:

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Posted On 22 Sep 2013